1. We gather various kinds of personal information about you, which includes, but isn’t limited to:

• Identity and Profile Data, like your first and last name, username or similar identifiers, title, passwords, purchases or orders made through our Services, feedback, and responses from surveys;
• Contact Data, such as email addresses, phone numbers, delivery addresses, billing addresses, and business addresses
• Transaction Data that details the Services you've used and some payment information related to those Transactions shared with us by our partner payment aggregator, including UPI details and VPA details;
• Technical Data that covers your IP address, browser type, internet service provider information, operating system details, access times, page views, device ID and type, how often you visit our website along with your activity on the Platform—like clicks—and location data from the devices you use to connect;
• Usage Data which tells us about how you interact with our Services—your activity on the Platform including booking history and interests—as well as the time spent on it and page views;
• Marketing and Communications Data that reflects your preferences for receiving marketing materials from us or third parties along with how you'd like us to communicate with you.

2. We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data under law as it does not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

3. What happens if I refuse to provide my personal data? Where we need to collect personal data by law, or under the terms of a contract (such as the Terms), and you fail to provide that data when requested, we may not be able to perform the contract (for example, to provide you with the Services). In this case, we may have to cancel or limit your access to the Services.

Direct Interactions. You provide us your personal data when you interact with us. This includes personal data you provide when you:

• create an account or profile with us;
• use our Services or carry out other activities in connection with the Services;
• enter a promotion, user poll, or online surveys;
• request marketing communications to be sent to you; or
• report a problem with the Platform and/or our Services, give us feedback or contact us.

Automated technologies or interactions. Each time you visit the Platform or use the Services, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, web beacons, pixel tags, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites or apps that employ our cookies.

Information we receive from other sources including third parties. We will receive personal data about you from various third parties such as:

• Identity and Profile Data and Contact Data from publicly available sources.
• Personal data about you from entities that we have partnered with, in order to provide you Services.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to provide you with the Services, or where we need to comply with a legal obligation. We use your personal data for the following purposes:

• to provide the Services to you;
• to monitor trends and personalise your experience;
• to improve the functionality of our Services based on the information and feedback we receive from you and to improve our business and delivery models;
• to improve customer service to effectively respond to your Service requests and support needs
• to track Transactions;
• to send periodic notifications to manage our relationship with you including to notify you of changes to the Services, send you information and updates pertaining to the Services you have availed, and to receive occasional company news and updates related to us or the Services;
• to market and advertise the Services to you;
• to comply with legal obligations;
• to administer and protect our business and the Services , including for troubleshooting, data analysis, system testing, and performing internal operations;
• to perform our obligations that arise out of the arrangement we are about to enter or have entered with you;
• to enforce our Terms; and
• to respond to court orders, establish or exercise our legal rights, or defend ourselves against legal claims.

You agree and acknowledge that by using our Services and creating an account with us on the Platform, you authorise us to contact you via email, phone, or otherwise. This is to provide the Services to you and ensure that you are aware of all the features of the Services and for related purposes.

You agree and acknowledge that any and all information pertaining to you, whether or not you directly provide it to us (via the Services or otherwise), including but not limited to personal correspondence such as emails, instructions from you, etc., may be collected, compiled, and shared by us in order to render the Services to you. This may include but not be limited to partner payment aggregators, other service providers that we have partnered with for providing Services, storage providers, data analytics providers, consultants, lawyers, and auditors.

You agree and acknowledge that we may share data without your consent, when it is required by law or by any court or government agency or authority to disclose such information. Such disclosures are made in good faith and belief that it is reasonably necessary to do so for enforcing this Policy or the Terms, or in order to comply with any applicable laws and regulations.

We comply with Applicable Laws in relation to storage and transfer of data. Strictly subject to the RBI’s guidelines and regulations, we may, where the law permits, transfer and store the information and personal data you provide to us in countries other than India. This may happen if any of our servers are from time to time located in a country other than India, or any of our service providers is located in a country other than India.

If you use the Services while you are outside India, your information may be transferred, subject to Applicable Laws, to a country other than India in order to provide you with the Services.

By submitting your information and personal data to us, you agree to the transfer, storage, and processing of such information and personal data outside India in the manner described above.

Our Services may, from time to time, contain services provided by or links to and from the websites of our partner networks, advertisers, and affiliates (“Third Party Services”). Please note that the Third Party Services that may be accessible through our Services have their own privacy policies. We do not accept any responsibility or liability for the policies or for any personal data that may be collected through the Third Party Services. Please check their policies before you submit any personal data to such websites or use their services.

Cookies are small files that a site or its service provider transfers to your mobile phone or computer’s hard drive through your web browser (if you allow) that enables the site or service providers’ systems to recognise your browser and capture and remember certain information.

We use cookies to enable sessions and to help us understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contact third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Additionally, you may encounter cookies or other similar devices on certain pages of the Services that are placed by third parties. We do not control the use of cookies by third parties. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities in relation to the Services, we may consolidate such information into a file specific to you.

We implement appropriate security measures and privacy-protective features on our Platform including encryption, password protection, call masking, and physical security measures to protect your personal data from unauthorised access and disclosure, and follow standards prescribed by applicable law.

Where you have chosen a password that enables you to access certain parts of the Services, you are responsible for keeping this password secret and confidential. We will not be responsible for any unauthorised use of your information, or for any lost, stolen, or compromised passwords, or for any activity on your user account due to such unauthorised disclosure of your password. In the event your password has been compromised in any manner whatsoever, you should promptly notify us to enable us to initiate a change of password.

You are aware that your personal data will continue to be stored and retained by us for a reasonable period or for such period of time as permitted under Applicable Laws, after we accomplish the purpose for which it was collected.

We invite you to post content on our Platform, including your comments, feedback, pictures, or any other information that you would like to be made available on our Platform. Please note that such content will be available to all visitors to our Platform and may become public. We cannot prevent such information from being used in a manner that is contrary to this Policy, applicable laws, or your personal privacy, and we disclaim all liability (express or implied) in this regard. Further, you agree to comply with all applicable laws in relation to the content uploaded or otherwise shared by you on our Platform. You understand and acknowledge that you will be solely responsible for any information published by you on our Platform that violates applicable laws.

You are aware that in the event we go through a business transition, such as a merger, acquisition by another organisation, or sale of all or a portion of our assets, your personal data might be among the assets transferred.

We keep our Policy under regular review and may amend this Policy from time to time, at our sole discretion.

The terms of this Policy may change and if it does, these changes will be posted on this page and, where appropriate, notified to you by email. Please ensure that you review this Policy regularly.

You may contact us at seller INFO@ITAXINFO.COM OR WhatsApp – 8130491313 with any enquiry relating to this Policy or an enquiry relating to your personal information (including reviewing or updating).